Anadolu Info Package Anadolu Info Package
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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA
  4. Non-Thesis MBA in Logistics Management (Distance Education)
  5. Course Structure Diagram with Credits
  6. Corporate Communication in Service Bussinesses
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 05/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İLT547 - Corporate Communication in Service Bussinesses II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. NEVZAT BİLGE İSPİR
Mode of Delivery online
Place of Delivery Hybrid
Used Educational Platforms Online
Prerequisites there is no prerequisities
Courses Recomended there is no recommented optional programme component
Recommended Resources there is no recommended or required reading
Work Placement no
Aims of the Course he aim of this course is to provide students with a comprehensive understanding of the principles, strategies, and practices of corporate communication; to enable them to develop effective communication strategies for managing relationships with internal and external stakeholders, strengthening corporate reputation and image, and supporting organizational goals.

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 LO-1 the functions of logistic associations Lecture Discussion
Week - 2 LO-2 basic concepts of corporate communication Lecture Question & Answer Discussion
Week - 3 LO-2 the relationship between corporate communication and other disciplines Lecture Question & Answer Discussion
Week - 4 LO-3 corporate identity and corporate brand Lecture Question & Answer Discussion
Week - 5 LO-3 corporate reputation and corporate image Lecture Question & Answer Discussion
Week - 6 LO-1 corporate culture Lecture Question & Answer Discussion
Week - 7 LO-1 evaluating the corporate culture of logistic firms Lecture Question & Answer Discussion
Week - 8 LO-3 strategic management in corporate communication Lecture Question & Answer Discussion
Week - 9 LO-3 strategic management in logistic firms' corporate communication Lecture Question & Answer Discussion
Week - 10 LO-4 public relations in corporate communication Lecture Discussion
Week - 11 LO-3 Advertising in corporate communication Lecture Question & Answer Discussion
Week - 12 LO-4 Social Responsibility in corporate communication Lecture Question & Answer Discussion
Week - 13 LO-4 sponsorship in corporate communication Lecture Question & Answer Discussion

  • Quality Education Decent Work and Economic Growth Responsible Production and Consumption Peace, Justice and Strong Institutions

  • Society, Law and Communication

  • Open-Ended Test Multiple Choice Test

Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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