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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA
  4. Non-Thesis MBA in Logistics Management (Distance Education)
  5. Course Structure Diagram with Credits
  6. Marketing Strategy and Management
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZY501 - Marketing Strategy and Management II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. BAYRAM ZAFER ERDOĞAN
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course
Courses Recomended no
Recommended Resources “Pazarlama Stratejileri: Yönetsel Bir Yaklaşım”, Editörler: Ömer Torlak ve Remzi Altunışık, 3. Baskı; Beta Basım Yayım Dağıtım, İstanbul.
Work Placement no
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Strategy and Marketing
Week - 2 Marketing Strategy and Sustainable Competitive Advantage
Week - 3 Strategic Marketing Management and Planning
Week - 4 Business Analysis
Week - 5 Industry and Competition Analysis
Week - 6 Customer Analysis
Week - 7 MIDTERM
Week - 8 Measuring Market Opportunities and Analysis of Market Attractiveness
Week - 9 Competition and Positioning Strategies
Week - 10 Product Life Cycle and Marketing Strategies - I
Week - 11 Product Life Cycle and Marketing Strategies - II
Week - 12 Marketing Strategies by Market Position
Week - 13 Implementation of Marketing Strategies
Week - 14 Evaluation of Marketing Strategies

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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