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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Tourism Management
  3. Master of Arts (MA) in Tourism Management
  4. Course Structure Diagram with Credits
  5. Product Management in Tourısm
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 08/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
TRZ563 - Product Management in Tourısm I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DOÇ. DR. ECE DOĞANTAN
Mode of Delivery Face to Face
Place of Delivery
Used Educational Platforms
Prerequisites The course has no prerequisites and co-requisites.
Courses Recomended Product development in tourism, digital entrepreneurship, touristic product strategies
Recommended Resources
Work Placement There is no Internship/Practice.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Concept of Product in Tourism
Week - 2 Concept of Product in Tourism
Week - 3 Touristic Product Strategies
Week - 4 Touristic Product Strategies
Week - 5 Product Development in Tourism
Week - 6 Product Development in Tourism
Week - 7 Agile Project Management
Week - 8 Project Planning Processes in Product Management
Week - 9 Product and Economics
Week - 10 Product and Economics
Week - 11 Product Management and Marketing
Week - 12 Product Management and Marketing
Week - 13 Product Brand Management
Week - 14 Case Studies

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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