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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Tourism Management
  3. Master of Arts (MA) in Tourism Management
  4. Course Structure Diagram with Credits
  5. Tourism Experience and Design
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
TRZ567 - Tourism Experience and Design I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. DİLEK ACAR
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites None
Courses Recomended None
Recommended Resources Acar, D. (2022). Turizm Deneyimi Tasarımı. Ankara: Detay Yayıncılık. Kim, J. (2015). Design for Experience. Cham: Springer. Tussyadiah, P. (2014). Toward a Therotical Foundation for Experience Design in Tourism, Journal of Travel Research, 53(5): 543-564. Kim, J.(J). ve Fesenmaier, D.R. (2017). Tourism Experience and Tourism Design. İçinde: Fesenmaier, D.R. ve Xiang, Z (Ed.) Design Science in Tourism (ss. 17-30). Springer.
Work Placement None
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Experience economy and the concept of experience
Week - 2 The concept and characteristics of tourism experience
Week - 3 Different approaches to tourism experience: Economic, psychological, and sociological approaches
Week - 4 Psychological foundations of tourism experience and its formation at the individual level
Week - 5 Components of tourism experience and dimensions affecting the experience
Week - 6 Tourism experience and sustainability
Week - 7 Tourism experience and digitalisation
Week - 8 Design theory and tourism
Week - 9 Experience design: Principles and process
Week - 10 Experience and design research in tourism
Week - 11 Destination experience and design
Week - 12 Methods and applications in tourism experience and design research I
Week - 13 Methods and applications in tourism experience and design research II
Week - 14 Coursework presentations

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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