Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
TRZ546 - Tourism and Media	II. SEMESTER	3 +0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. HAKAN YILMAZ
Mode of Delivery	The mode of delivery of this course is face-to-face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources	• Avraham, E. ve Ketter, E. (2008). Media Strategies for Marketing Places in Crisis Improving the Image od Cities, Countries and Tourist Destinations. Oxford: Butterworth-Heinemann.• BLAIN, C., LEVY, S. E., RITCHIE J.R. B. (2005), “Destination Branding: Insights and Practices from Destination Management Organizations”, Journal of Travel Research, 4(3), 328-338.
Work Placement	None
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The importance of media in tourism sector
Week - 2		Basic concepts of tourism and media
Week - 3		The History and Theories of Mass Communication I
Week - 4		The History and Theories of Mass Communication II
Week - 5		Printed Media and Tourism
Week - 6		Visual Media and Tourism
Week - 7		Midterm
Week - 8		Social Media and Tourism
Week - 9		Movies and Tourism
Week - 10		Mobil Tourism and Media
Week - 11		Evaluate and present the cases in media related to tourism sector
Week - 12		Evaluate and present the cases in media related to tourism sector
Week - 13		Evaluate and present the cases in media related to tourism sector
Week - 14		Final exam

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Assessment Method and Passing Requirements
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Toplam (%)