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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Tourism Management
  3. Master of Arts (MA) in Tourism Management
  4. Course Structure Diagram with Credits
  5. Product Policy in Tourism
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
TRZ560 - Product Policy in Tourism II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. OKTAY EMİR
Mode of Delivery Face-to-Face Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no precondition for this course.
Courses Recomended I do not recommend any other source other than the course book.
Recommended Resources 1. Timur, A. (2014). Turistik Ürün Politikası, Edt. Alp Timur, Detay Yayıncılık, Ankara2. David L. Edgell, Sr, Maria DelMastro Allen, Ginger Smith, Jason R. Swanson, (2008). Tourism Policy and Planning (Yesterday, Today and Tomorrow), Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK3. John Swarbrooke and Susan Horner (2007). Consumer Behaviour in Tourism Second edition, Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 DP, UK4. Peter r. Chang (Editor). (2007). Tourism Management in The 21st Century, Nova Science Publishers, Inc. New York5. Chris Cooper and C Michael Hall (2008). Contemporary Tourism: An InternationalApproach, Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK
Work Placement No internship required
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Policy and Planning of Tourism
Week - 2 General Approach to Touristic Product Concept
Week - 3 Planning of Touristic Product Supply
Week - 4 Planning of Touristic Product Demand
Week - 5 Touristic Product Diversification Strategy
Week - 6 Touristic Product Marketing Mix
Week - 7 Human Relations Policy for Touristic Product
Week - 8 Innovation-Oriented Touristic Product Policy
Week - 9 Touristic Product and Health of Tourist
Week - 10 Touristic Product and Sustainability
Week - 11 Touristic Product Diversification Conditions
Week - 12 Touristic Product Policy in Turkey
Week - 13 Touristic Product Policy in the European Union
Week - 14 Touristic Product Policy in the World

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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