Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
TRZ629 - Corporate Communication in Tourism	I. SEMESTER	3 +0	7.5

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. HAKAN YILMAZ
Mode of Delivery	The mode of delivery of this course is face-to-face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course
Courses Recomended
Recommended Resources	• Andreas Papatheodorou (Edt.) (2006), Corporate Rivalry and Market Power. Competition Issues in the Tourism Industry. London: I.B. Tauris & Co. Ltd• John J. Sheehan. (2003), Busıness and Corporate Avıatıon Management On-Demand Air Transportation, New York Mcgraw-Hill.• Avraham, E. ve Ketter, E. (2008). Media Strategies for Marketing Places in Crisis Improving the Image od Cities, Countries and Tourist Destinations. Oxford: Butterworth-Heinemann.
Work Placement	None
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The importance of corporate communication in tourism sector
Week - 2		The difference between corporate communication and public relations
Week - 3		Corporate communication management approaches
Week - 4		Corporate identity in tourism business
Week - 5		Corporate identity in tourism business
Week - 6		Corporate culture in tourism business
Week - 7		Case study
Week - 8		Corporate image and reputation in tourism business
Week - 9		Corporate social responsibility in tourism business
Week - 10		Corporate branding in tourism business
Week - 11		Tools of corporate communication
Week - 12		Strategy of corporate communication
Week - 13		Corporate behavior in tourism business
Week - 14		Case study

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100