Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
TRZ628 - Online Tourism Activities (Business and Income Models)	II. SEMESTER	3 +0	7.5

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. RIDVAN KOZAK
Mode of Delivery	face to face delivery is present
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course
Courses Recomended	There is no recommended optional programme
Recommended Resources	It depends on the topic
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Internet marketing and its changing nature;
Week - 2		Internet as a means of communication;
Week - 3		Internet as the means of transaction;
Week - 4		; Internet as a means of competitiveness;
Week - 5		Internet and tourism;
Week - 6		Website in search engines;
Week - 7		Web 2.0 and Travel 2.0;
Week - 8		Online social networks
Week - 9		Tourism websites;
Week - 10		Potential costs of internet marketing;
Week - 11		Potential benefits of internet marketing;
Week - 12		The importance of online content ;
Week - 13		A multitude of online platforms for tourism;
Week - 14		Assessing the value of online content.

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)