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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Tour Guiding
  3. Master of Arts (MA) in Tourist Guiding
  4. Course Structure Diagram with Credits
  5. Image Management in Tour Guiding
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
TRR515 - Image Management in Tour Guiding I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ MERVE KALYONCU YOLAÇAN
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites None
Courses Recomended None
Recommended Resources
Work Placement Not available for this course.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The consept of image
Week - 2 The types of image
Week - 3 Impression management
Week - 4 The techniques of impression management
Week - 5 Developing communication skills
Week - 6 Social communication skills
Week - 7 Personal image
Week - 8 Nonverbal Communication Skills
Week - 9 The elements of personal image
Week - 10 Personal image as a tour guide
Week - 11 Emotional intelligence-Empathy
Week - 12 Motivation management
Week - 13 Image Management as a Tour Guide
Week - 14 Impression Management as a Tour Guide

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Final Exam 1 50
Homework 1 50
Toplam (%) 100

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