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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Open and Distance Learning
  3. Non-Thesis Master’s Degree in Open and Distance Learning
  4. Non-Thesis Master’s Degree in Measurement and Data Analytics (Distance Education)
  5. Course Structure Diagram with Credits
  6. Web Analytics
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
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  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
ÖVA505 - Web Analytics I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DOÇ. DR. HAKAN KILINÇ
Mode of Delivery The mode of delivery of this course is distance education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Determined by the graduate adviser based on student needs
Recommended Resources FIRAT, M. (2015). Eğitim Teknolojileri Araştırmalarında Yeni Bir Alan: Öğrenme Analitikleri. Mersin Üniversitesi Eğitim Fakültesi Dergisi, 11(3).
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to Web Analytics
Week - 2 Basic Concepts of Web Analytics: Client and Server Logs, Digital Data, Web, Analytic
Week - 3 Web Analytics Categories: off-site and on-site web analytics
Week - 4 Usage Areas of Web Analytics: Web Sites, Optimization, Performance, User Interactions, User Behaviors, Comparison, Segmentation
Week - 5 Performance Indicators and Analytical Techniques
Week - 6 Real Time Web Analytics
Week - 7 Reporting of Web Analytics
Week - 8 Dashboards
Week - 9 Special Techniques and Reports for Google
Week - 10 Visualization of Web Analytics
Week - 11 Google Analytics: Management, Reporting, Customization
Week - 12 Mint
Week - 13 Open Web Analytics
Week - 14 Piwic: Multidirectional Web Analytics

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Assessment Method and Passing Requirements
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