Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
MAİ102U - Brand and Brand Management	II. SEMESTER	0 +0	5.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	Assist. Prof. Dr. Ayhan Şengöz
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no optional programme component for this course.
Recommended Resources	The textbook indicated below is the main required reading material in this course. However, learners may use some other materials, such as resources on the Internet, related to the topics covered in the required text.Uztuğ, Ferruh (ed) (2013). Marka ve Yönetimi, Anadolu Üniversitesi Yayınları, No: 1993.
Work Placement	No work placement is required.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The concepts of brand and brand management
Week - 2		Job Descriptions of the Marketing Unit and Marketing Plan
Week - 3		Job Descriptions of the Marketing Unit and Marketing Plan
Week - 4		Market Analysis
Week - 5		Market Analysis
Week - 6		Segmentation
Week - 7		Midterm
Week - 8		Positioning
Week - 9		Brand Identity and Personality
Week - 10		Brand Identity and Personality
Week - 11		Brand architecture
Week - 12		Brand architecture
Week - 13		Different Areas Where Brand Management Can Be Applied
Week - 14		Final Exam

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Assessment Method and Passing Requirements
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