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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Promotion
  3. Course Structure Diagram with Credits
  4. Advertising
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
MAİ201U - Advertising III. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. FERRUH UZTUĞ
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 What is advertising?
Week - 2 What is advertising?
Week - 3 Integrated Marketing Communications and Advertising
Week - 4 Integrated Marketing Communications and Advertising
Week - 5 Communication Effects of Advertising
Week - 6 Communication Effects of Advertising
Week - 7 Midterm
Week - 8 Advertising Industry and Institutions
Week - 9 Advertising Industry and Institutions
Week - 10 Advertising and Consumers
Week - 11 Advertising and Consumers
Week - 12 Advertising Planning Process
Week - 13 Advertising Planning Process
Week - 14 Final Exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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