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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Promotion
  3. Course Structure Diagram with Credits
  4. Public Relations Campaign Analysis
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
HİT401U - Public Relations Campaign Analysis II. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) ASSIST. PROF. DR. AHMET ATİLLA DOĞAN
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course
Recommended Resources
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Public relations campaign planning
Week - 2 Public relations campaign planning
Week - 3 Situation analysis
Week - 4 Situation analysis
Week - 5 Goals
Week - 6 Goals
Week - 7 Midterm
Week - 8 Message and media strategies
Week - 9 Message and media strategies
Week - 10 Event strategies
Week - 11 Event strategies
Week - 12 Execution plans
Week - 13 Execution plans
Week - 14 Final Exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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