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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Promotion
  3. Course Structure Diagram with Credits
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
HİT403U - II. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. BARIŞ KILINÇ
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended None
Recommended Resources Kadıbesegil, S., B. Kılınç., İtibar Yönetimi, Anadolu Üniversitesi Basımevi, 2016, Eskişehir.
Work Placement None
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 What Is Reputation Management
Week - 2 What Is Reputation Management
Week - 3 Importance of Social Partners (Shareholders)
Week - 4 Importance of Social Partners (Shareholders)
Week - 5 Reputation Research
Week - 6 Reputation Research
Week - 7 Reputation Management Processes
Week - 8 Reputation Management Processes
Week - 9 Effects of Reputation Management on Bussiness Outputs
Week - 10 Corporate Brand Strategies and Reputation Management
Week - 11 New, Digital, Social Media
Week - 12 New, Digital, Social Media
Week - 13 Corporate Communication and Reputation
Week - 14 Corporate Communication and Reputation

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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