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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Advertising
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  5. Description
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Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
MAİ203U - VII. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) RESEARCH ASSISTANT DR. SEMA EKİNCEK
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There not other recommended courses
Recommended Resources The textbook indicated below is the main required reading material in this course. However, learners may use some other materials, such as resources on the Internet, related to the topics covered in the required text.İspir, N Bilge (ed) (2012). Medya Planlama. Anadolu Üniversitesi Yayınları, no: 2537
Work Placement No work placement is required.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 -Relationship Between Marketing, Advertising and Media Planning
Week - 2 Relationship Between Marketing, Advertising and Media Planning
Week - 3 Media Planning Process
Week - 4 Media Planning Process
Week - 5 Basic Terms of Media Planning
Week - 6 Basic Terms of Media Planning
Week - 7 Midterm exam
Week - 8 Media Measurements
Week - 9 Media Aims and Strategies
Week - 10 Media Aims and Strategies
Week - 11 Comparison of Media Classes
Week - 12 Digital Media Planning
Week - 13 Media Costs and Buying
Week - 14 Final Exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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