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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Social Media Management
  3. Course Structure Diagram with Credits
  4. Digital Age Advertising
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
SMY104U - Digital Age Advertising II. SEMESTER 0 +0 7.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s)
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Digital Transformation in Advertising
Week - 2 Digital Marketing Communications
Week - 3 Digital Media Strategy
Week - 4 Content Marketing
Week - 5 Content Types for Marketing Communications
Week - 6 Social Media Advertising
Week - 7 Midterm Exam
Week - 8 Mobile Marketing and Advertising
Week - 9 Search Engine Marketing
Week - 10 Search Engine Optimization
Week - 11 Data Driven Advertising
Week - 12 Marketing Communications Mix
Week - 13 Integration of Digital Advertising Applications with Other Marketing Communication Tools
Week - 14 Final Exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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