Akademik Dersler - Tanıtım

Last Updated: 02/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
MAİ106U -	II. SEMESTER	0 +0	5.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	Prof. Dr. Cengiz Hakan AYDIN
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	Other courses in the Brand Communication program are recommeded.
Recommended Resources	The textbook indicated below is the main required reading material in this course. However, learners may use some other materials, such as resources on the Internet, related to the topics covered in the required text.Cengiz Hakan Aydın (ed) (2020). Marka İletişiminde Analiz ve Araştırma, Anadolu Üniversitesi Yayınları, No: 4192.
Work Placement	No work placement is required.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Data-Driven Brand Analysis
Week - 2		Information Resources in the Scientific Research Process
Week - 3		Research Approaches and Designs
Week - 4		Quantitative Analyses: Descriptive and Predictive Statistics
Week - 5		Quantitative Analyses: Sentiment and Social Network Analyses
Week - 6		Qualitative Analyses: Content and Discourse Analyses
Week - 7		Mid-Term
Week - 8		Brand Communication Research and other communication research
Week - 9		Physiological Measurements and Attitude Scales
Week - 10		Survey
Week - 11		İnterview
Week - 12		Observation
Week - 13		Data Interpretation
Week - 14		Final Exam

No content has been provided.

No content has been provided.

No content has been provided.

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)