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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
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Last Updated: 02/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL303U - II. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) ASSOC. PROF. DR. EMRAH GÜLMEZ
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course
Recommended Resources The required book of this course is the Publicity and Marketing course book.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Marketing and marketing mix
Week - 2 Marketing Communication
Week - 3 Advertising
Week - 4 Consumption Culture and Advertising
Week - 5 Midterm Practice-1
Week - 6 Midterm Practice-2
Week - 7 New Media in Advertising
Week - 8 New Media in Advertising 2
Week - 9 Sales Promotion
Week - 10 Sales Promotion 2
Week - 11 Personal Selling and Direct Marketing
Week - 12 Public Relations, Sponsorship and Corporate Advertising
Week - 13 Final Exam Practice 1
Week - 14 Final Exam Practice 2

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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