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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Communication Design and Management
  3. Program in New Media and Communication (PhD)
  4. Course Structure Diagram with Credits
  5. Strategic Communication Management
  6. Description
  • Description
  • Learning Outcomes
  • Learning Outcomes - Program Qualifications
  • ECTS Credit Load
  • Course's Contribution to Program
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Last Updated: 11/11/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İLT641 - Strategic Communication Management I. SEMESTER 3 +0 7.5
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. DENİZ TAŞCI
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Ülgen, Hayri ve Mirze, Kadri (2010), İşletmelerde Stratejik Yönetim, 5. Baskı, Beta Yayınları.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Basic concepts of strategic management
Week - 2 Strategic management process and components
Week - 3 External context of strategy
Week - 4 Examining the internal environment
Week - 5 Strategic direction
Week - 6 Creating business strategies
Week - 7 Developing Corporate Strategy
Week - 8 International strategies
Week - 9 Alliances and cooperative strategies
Week - 10 Mergers and Acquisitions
Week - 11 Strategy implementation levers
Week - 12 Strategic evaluation and control
Week - 13 Corporate governance
Week - 14 Managerial ethics

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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