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Week - 1
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Introduction to the concept of synthetic media: Definition, scope, historical background, and its place in communication studies |
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Week - 2
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Theoretical foundations of the concept of authenticity: From Benjamin to Baudrillard, concepts of aura, originality, and copy |
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Week - 3
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Simulation and hyperreality: Baudrillard's theory of simulacra and its reinterpretation in the age of synthetic media |
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Week - 4
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The concept of post-authentic communication: Media beyond authenticity, trust crisis, and new communication dynamics |
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Week - 5
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Deepfake phenomenon and its social impacts: Political communication, disinformation, and effects on democratic processes |
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Week - 6
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Synthetic media and identity representation: Transformation of face, voice, and body representation, identity theft, and politics of representation |
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Week - 7
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Virtual influencers and synthetic identities: CGI characters, brand communication, and new dimensions of parasocial relationships |
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Week - 8
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Presentation and discussion of synthetic media case analysis work: Critical evaluation and methodological approaches |
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Week - 9
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Media credibility and epistemic crisis: The end of seeing is believing, transformation of concepts of witnessing and evidence |
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Week - 10
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Synthetic media and journalism practices: News verification, source credibility, and new questions for journalism ethics |
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Week - 11
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Synthetic media and popular culture: Use of synthetic content in cinema, music, and entertainment industry |
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Week - 12
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Media literacy and awareness: Redefining critical media literacy in the age of synthetic media |
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Week - 13
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Global perspectives: Reception and effects of synthetic media in different social and cultural contexts |
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Week - 14
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The future of post-authentic communication: Theoretical frameworks, research agendas, and implications for the communication discipline |
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