| Field Qualifications | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 |
| have basic knowledge and skills on public relations and publicity, | 1 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 1 | 1 | 3 | 3 | 3 | 3 |
| use the knowledge acquired in the field in decision making, practices and acts, | 1 | 3 | 3 | 3 | 3 | 3 | 3 | 2 | 3 | 1 | 1 | 1 | 2 | 1 | 1 |
| analyze, interpret and evaluate the knowledge about public relations and publicity, | 1 | 3 | 3 | 3 | 3 | 3 | 3 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 |
| take responsibility individually or as a team member, and fulfill their responsibilities in a project related to the field, | 0 | 0 | 3 | 3 | 2 | 0 | 1 | 0 | 1 | 0 | 0 | 2 | 2 | 2 | 2 |
| use information sources as well as theoretical and practical information about public relations and publicity, | 2 | 2 | 3 | 3 | 2 | 3 | 3 | 2 | 2 | 1 | 1 | 1 | 2 | 3 | 2 |
| develop positive attitudes towards lifelong learning, | 0 | 1 | 3 | 3 | 3 | 3 | 3 | 0 | 3 | 1 | 1 | 1 | 2 | 2 | 2 |
| communicate their ideas based on basic knowledge and skills acquired in the field in written and oral form, | 1 | 3 | 3 | 3 | 3 | 3 | 3 | 2 | 1 | 1 | 1 | 1 | 1 | 0 | 0 |
| critically evaluate basic knowledge and skills acquired in the field of public relations and publicity, | 0 | 2 | 3 | 3 | 3 | 3 | 3 | 0 | 1 | 0 | 0 | 0 | 2 | 1 | 1 |
| describe original ideas about public relations and publicity in a creative way, | 0 | 2 | 3 | 3 | 3 | 3 | 3 | 0 | 1 | 0 | 0 | 0 | 2 | 1 | 1 |
| participate in programs about public relations and publicity, | 0 | 1 | 3 | 3 | 1 | 3 | 3 | 0 | 2 | 0 | 0 | 1 | 1 | 2 | 2 |
| are open to change and innovation in the field of public relations and publicity, | 0 | 1 | 3 | 3 | 3 | 3 | 3 | 2 | 2 | 0 | 0 | 1 | 3 | 3 | 2 |
| keep up with the literature in the field and communicate with their colleagues in a foreign language at minimum A2 level, as defined by the European Language Portfolio, | 0 | 1 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 |
| use computer software and communication and information technologies required in the field at the basic level, as defined by the European Computer Driving License, | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 3 | 1 | 3 | 2 | 0 | 1 | 1 |
| observe ethical values adopted in the organization, institution, business and society, | 1 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 0 | 1 | 2 | 0 | 0 | 1 |
| have enough awareness about the universality of social rights , social justice, quality and cultural values, environmental protection, and occupational health and safety issues. | 2 | 1 | 2 | 3 | 0 | 2 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 |
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