Graduate School | Department of Communication Design and Management | Master’s Degree Program in New Media and Communication

Last Updated: 11/11/2026

English

The Master’s Program with Thesis in New Media and Communication is a research-oriented program that uses scientific methods to examine how digital technologies, algorithmic systems, and artificial intelligence applications transform communication processes, the media ecosystem, and social relations. The program aims to train specialists capable of conducting scientific research in areas such as new media theory, digital communication, corporate communication, crisis and reputation management, disinformation, digital literacy, and AI-mediated communication. Students acquire advanced theoretical and methodological competence, develop an interdisciplinary perspective, and complete a master’s thesis that contributes to the field. The program also fosters skills in scholarly publishing, project development, and national and international academic collaboration.

Admission to graduate programmes is governed by the relevant legislation on graduate education, the Anadolu University Regulation on Graduate Education and Examinations, and the admission requirements announced by the relevant Graduate School. Depending on the programme, admission decisions may take into account the Academic Personnel and Graduate Education Entrance Examination (ALES) score, foreign language proficiency, undergraduate or graduate grade point average, written scientific assessment examination, interview, portfolio, and/or other programme-specific selection criteria.
Candidates who are offered admission must complete their registration within the deadlines announced by the relevant Graduate School and submit all required documentation. Admission through horizontal transfer is carried out in accordance with the Anadolu University Regulation on Graduate Education and Examinations and the procedures established by the relevant Graduate School. The application and admission procedures for international applicants are conducted in accordance with the admission requirements and supporting documentation approved by the Senate of Anadolu University.

Recognition of prior learning is carried out in accordance with the relevant higher education legislation, the University's regulations governing education, examinations and assessment, and the institutional principles for exemption and credit transfer. Students may apply, within the specified deadlines, for exemption and credit transfer based on courses successfully completed at another higher education institution or on equivalent prior learning. Applications are evaluated by the relevant board or commission with due consideration of course content, credit/ECTS values, grades obtained, and their compatibility with the curriculum and learning outcomes of the relevant programme.

All students enrolled at Anadolu University are assigned a faculty academic advisor to provide guidance and support throughout their studies. Academic advisors offer counselling from the beginning of the student's academic programme until graduation, assisting students with academic, administrative, and other matters related to university life. In particular, advisors provide guidance during course registration and course selection processes, monitor students' academic progress, and support them in making informed decisions regarding their educational pathways.
For further information, please refer to the Academic Advising Directive of Anadolu University.

The programme is delivered in face-to-face / blended mode. Students are enrolled on the programme as (full-time / part-time) students. Teaching and learning activities are conducted in accordance with the programme curriculum, including the semester structure, scheduled class hours, practical components, and, where applicable, online learning environments.

A variety of assessment methods such as mid-term(s), assignment(s), exercise(s), project(s), practice(s), and a final exam are implemented in the programme. Assessment methods may include classical test(s), multiple-choice test(s), homework(s), performance evaluation(s), and product evaluation(s). In order to graduate from the programme, cumulative GPA must be minimum 2.00. A course grade is constituted by evaluating the above stated elements and given by using letters. Letter grades and their associated coefficients are as follows;

Grade	Coefficient
AA	4,0
AB	3,7
BA	3,3
BB	3,0
BC	2,7
CB	2,3
CC	2,0
CD	1,7
DC	1,3
DD	1,0
FF	0,0

A student is required to successfully complete a minimum of 7 courses, not less than 52,5 ECTS credits, take the required seminar and the Field Specialization courses and write and defend a Master’s Thesis, have a minimum GPA of 2.50/4.00 and no letter grades lower than CC, YT and no YZ, DZ grades.

To be awarded a Master's Degree with Thesis, students must successfully complete at least seven courses, a seminar course, specialisation courses, and a master's thesis, corresponding to a minimum of 120 ECTS credits. To qualify for graduation, students must obtain a grade of Satisfactory (YT) or CC or above in all courses, achieve a minimum CGPA of 2.50 on a 4.00 scale, successfully defend their thesis before an examination committee, publish at least one article in a peer-reviewed journal or one paper in a peer-reviewed conference related to their field of study, and satisfy all other graduation requirements prescribed by the programme.

Students who successfully fulfil all programme requirements are awarded a Master's Degree Diploma in Master’s Degree Program in New Media and Communication.. Graduates obtain a Level 7 (Master's Degree) qualification within the Turkish Qualifications Framework (TQF).

Graduates may work as faculty members and researchers in relevant university departments. They may also take senior specialist or advisory roles in corporate communication, digital strategy, reputation and crisis management, and media and data analytics units in public institutions and the private sector. Other employment areas include media organizations, digital agencies, research institutes and think tanks, non-governmental organizations, and project units of national and international funding bodies. Graduates may also work as independent consultants and trainers in countering disinformation, digital literacy, and AI ethics.

Graduates of Master's Degree programmes with a thesis are eligible to apply for Doctoral (PhD) or Proficiency in Arts programmes in accordance with the relevant legislation governing graduate education.


ASSOC. PROF. DR. ÇAĞLAR GENÇ
ASSIST. PROF. DR. GÜLÇİN SALMAN