Anadolu Info Package Anadolu Info Package
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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Advertising
  3. Course Structure Diagram with Credits
  4. Digital Public Relations
  5. Learning Outcomes & Program Qualifications
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2025
0 : Does not support   1 : Low-level support   2 : Mid-level support   3 : Top level support
Learning Outcomes Program Qualifications
PY1 PY2 PY3 PY4 PY5 PY6 PY7 PY8 PY9 PY10 PY11 PY12 PY13 PY14 PY15 PY16 PY17 PY18 PY19 PY22
LO-1 They will be able to determine the characteristics of Traditional Public Relations and Digital Public Relations. \nThey will be able to list the similarities and differences between these two fields. \nThey will be able to integrate the Digital Public Relations Field with the concepts of New Media, Digital Transformation and Social Media. \nThey will be able to comprehend the contents of the concepts of Gatekeeper, Social Media Influencers, Target Audience. \nThey will be able to focus on the importance of User-Created Content, Product-Consumers, Online Communities, Generation Concepts. Will be able to explain the concepts of Digital Natives, Digital Immigrants, Analog Data, Digital Data, Hypertext, Social Media Platforms. \nExplain the Story in Public Relations, Story and Narration in Digital Environments. \nThey will be able to list the concepts and features of Persuasion, Big Data, Artificial Intelligence, Virtual Reality, Augmented Reality in Digital Environments. \nThey will be able to comprehend the relations between Public Relations Practice Areas and Digital Platforms. - - - - - - - - - - - - - - - - - - - -

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