Anadolu Info Package Anadolu Info Package
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  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Vocational School of Information Technologies
  2. Department of Software, Application Development and Analysis
  3. Program in Front-End Software Development
  4. Course Structure Diagram with Credits
  5. Search Engine Optimization and Web Analytics
  6. Learning Outcomes & Program Qualifications
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 25/06/2026
0 : Does not support   1 : Low-level support   2 : Mid-level support   3 : Top level support
Learning Outcomes Program Qualifications
PY1 PY2 PY3 PY4 PY5 PY6 PY7 PY8 PY9 PY10 PY11 PY12 PY13 PY14 PY15
LO-1 Explains the crawling, indexing and ranking stages of search engines.\n - - - - - - - - - - - - - - -
LO-2 Edits the title, metadata and semantic HTML structure by applying on page optimization principles.\n - - - - - - - - - - - - - - -
LO-3 Performs technical search engine optimization by using sitemaps, robots files and structured data.\n - - - - - - - - - - - - - - -
LO-4 Develops performance optimization recommendations by measuring page speed and core web vitals.\n - - - - - - - - - - - - - - -
LO-5 Creates a content plan by conducting keyword research and search intent analysis.\n - - - - - - - - - - - - - - -
LO-6 Sets up Google Analytics and the tag manager to build a data collection infrastructure.\n - - - - - - - - - - - - - - -
LO-7 Analyzes user behavior by interpreting web analytics reports.\n - - - - - - - - - - - - - - -
LO-8 Measures business success by configuring goal and conversion tracking.\n - - - - - - - - - - - - - - -
LO-9 Detects indexing and visibility issues by using Search Console reports.\n - - - - - - - - - - - - - - -
LO-10 Makes data driven decisions by applying the reporting and continuous optimization cycle.\n - - - - - - - - - - - - - - -

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