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LO-1
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Explains the crawling, indexing and ranking stages of search engines.
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LO-2
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Edits the title, metadata and semantic HTML structure by applying on page optimization principles.
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LO-3
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Performs technical search engine optimization by using sitemaps, robots files and structured data.
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LO-4
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Develops performance optimization recommendations by measuring page speed and core web vitals.
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LO-5
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Creates a content plan by conducting keyword research and search intent analysis.
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LO-6
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Sets up Google Analytics and the tag manager to build a data collection infrastructure.
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LO-7
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Analyzes user behavior by interpreting web analytics reports.
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LO-8
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Measures business success by configuring goal and conversion tracking.
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LO-9
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Detects indexing and visibility issues by using Search Console reports.
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LO-10
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Makes data driven decisions by applying the reporting and continuous optimization cycle.
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