Akademik Dersler - Öğrenme Çıktıları ile Program Yeterlilik İlişkisi

Last Updated: 30/09/2026

0 : Does not support 1 : Low-level support 2 : Mid-level support 3 : Top level support

Learning Outcomes		Program Qualifications
		PY1	PY2	PY3	PY4	PY5	PY6	PY7	PY8	PY9	PY10	PY11	PY12	PY13
LO-1	Defines the fundamental concepts of marketing, explains their historical development, and relates them to current communication environments.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-2	Compares traditional and digital marketing strategies, evaluates their advantages and disadvantages, and discusses their applicability across different media environments.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-3	Conducts audience segmentation based on user data, creates user profiles, and applies the persona development process.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-4	Defines the concepts of brand identity, brand positioning, and customer loyalty; analyzes these concepts through successful campaign examples.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-5	Analyzes integrated marketing communication (IMC) approaches, develops multichannel communication strategies, and ensures message consistency.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-6	Produces content by taking into account the characteristics of social media platforms and designs channel-specific communication strategies.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-7	Applies the processes of search engine optimization (SEO) and search engine marketing (SEM) at a basic level; performs keyword planning and ad copywriting.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-8	Analyzes campaign performance data using Google Analytics and other digital measurement tools.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-9	Identifies ethical issues encountered in digital marketing processes and develops solution-oriented proposals.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-10	Develops an original digital campaign within a group project and presents it effectively in the classroom.	-	-	-	-	-	-	-	-	-	-	-	-	-