Week - 1 |
Sustainability, corporate social responsibility and public relations |
Week - 2 |
Public Relations and Ethics in terms of Sustainability |
Week - 3 |
Public Relations and Ethics in terms of Sustainability
|
Week - 4 |
Public Relations in Sustainable Brand Understanding |
Week - 5 |
Public Relations in Sustainable Brand Understanding |
Week - 6 |
Creating and Sharing Sustainable Strategic Plans |
Week - 7 |
Midterm Exam |
Week - 8 |
Measuring and Reporting Sustainability in Public Relations |
Week - 9 |
Increasing Sustainability Awareness with Social Networks |
Week - 10 |
Increasing Sustainability Awareness with Social Networks |
Week - 11 |
Increasing Sustainability Awareness with Mass Media |
Week - 12 |
Increasing Sustainability Awareness with Mass Media |
Week - 13 |
Increasing Sustainability Awareness in Face-to-Face Environments |
Week - 14 |
Final Exam |