Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Consumer behavior concept and properties
Week - 2	The Role and Importance of Consumer Behavior in Marketing
Week - 3	Consumers as Decision Makers: Shopping, Purchasing and Evaluation
Week - 4	Consumers as Decision Makers: Shopping, Purchasing and Evaluation II
Week - 5	Midterm Exam
Week - 6	Individual Effects on Consumer Behavior
Week - 7	Cultural Effects on Consumer Behavior
Week - 8	Group Effects on Consumer Behavior
Week - 9	Group Effects on Consumer Behavior II
Week - 10	Consumer Purchase Decision Process
Week - 11	The Digital Age and Its Effects on Consumer Behavior
Week - 12	Final exam