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Week - 1 |
Campaign Process in Brand Communication |
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Week - 2 |
Other Tools Used in Brand Communication |
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Week - 3 |
Global and Global Campaigns (Advertising and Public Relations); |
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Week - 4 |
Corporate Brand Communication Campaigns |
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Week - 5 |
Strategic Issue Management in Corporate Brand Communication |
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Week - 6 |
Political Communication Campaigns |
|
Week - 7 |
Midterm |
|
Week - 8 |
Destination Marketing |
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Week - 9 |
Campaign Cases in Destination Marketing |
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Week - 10 |
Social Media Campaigns |
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Week - 11 |
Luxury Product Branding and Campaigns |
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Week - 12 |
Evaluation of Brand Communication Campaigns, Audit, Legal and Ethical Issues |
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Week - 13 |
Legal and Ethical Regulations and Regulatory Institutions in Brand Communication in Turkey |
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Week - 14 |
Final Exam |
Anadolu Info Package 
Turkish 
English