Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Marketing Communications: Definition and Reasons for Development
Week - 2	Advertising
Week - 3	Advertising 2
Week - 4	Public Relations and Publicity
Week - 5	Public Relations and Publicity 2
Week - 6	Sales Promotion and Personal Selling
Week - 7	Midterm
Week - 8	Communication Dimension of Product, Price and Distribution
Week - 9	Word of Mouth Communication and Marketing
Week - 10	Practice Approaches and New Media in Integrated Marketing Communications
Week - 11	Practice Approaches and New Media in Integrated Marketing Communications 2
Week - 12	Integrated Marketing Communication Management
Week - 13	FINAL EXAM