Week - 1 |
What is Advertising? |
Week - 2 |
Advertising Media |
Week - 3 |
Advertising Planning |
Week - 4 |
Creative Processes in Advertising. |
Week - 5 |
Advertising Cliches. |
Week - 6 |
Relations between Advertising Copy and Visual. |
Week - 7 |
Advertising Appeals. |
Week - 8 |
TV: The Power of Sight, Sound and Motion. |
Week - 9 |
The Basic Characteristics of Commercials. |
Week - 10 |
Understanding Video and Audio. |
Week - 11 |
Commercial Scenerio Writing. Production of Commercials |
Week - 12 |
Budget |
Week - 13 |
Presentations |