|
Week - 1 |
Cultural and Social Dimension of Internet and Mobile Technologies |
|
Week - 2 |
Cultural and Social Dimension of Internet and Mobile Technologies |
|
Week - 3 |
Foundations of Mobile Marketing |
|
Week - 4 |
Foundations of Mobile Marketing |
|
Week - 5 |
Mobile Commerce |
|
Week - 6 |
Mobile Commerce |
|
Week - 7 |
Midterm Exam |
|
Week - 8 |
Features of a Successful Mobile Marketing Campaign and Examples from World. |
|
Week - 9 |
Features of a Successful Mobile Marketing Campaign and Examples from World. |
|
Week - 10 |
Internet and Mobile Marketing in Turkey |
|
Week - 11 |
Internet and Mobile Marketing in Turkey |
|
Week - 12 |
Data and Data Mining in Internet and Mobile Marketing |
|
Week - 13 |
Data and Data Mining in Internet and Mobile Marketing |
|
Week - 14 |
Final Exam |