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Week - 1
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Definition and categorization of identitiy and corporate identitiy |
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Week - 2
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Definition and categorization of identitiy and corporate identitiy |
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Week - 3
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Corporate identitiy and constitution of corporate identitiy |
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Week - 4
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Corporate identitiy and constitution of corporate identitiy |
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Week - 5
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Components of corporate identitiy |
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Week - 6
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Corporate identity and corporate reputation |
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Week - 7
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Mid-term |
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Week - 8
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Concepts of image and corporate image |
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Week - 9
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Concepts of image and corporate image |
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Week - 10
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The variety and functions of image |
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Week - 11
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The variety and functions of image |
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Week - 12
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Constitution of corporate image and target audience |
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Week - 13
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İmage strategy and policies |
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Week - 14
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Final exam |
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