Week - 1 |
Intro to class |
Week - 2 |
Intro to Marketing Research |
Week - 3 |
Review of Marketing Research Process |
Week - 4 |
Exploratory and Qualitative Research |
Week - 5 |
Research Design and Error |
Week - 6 |
Quantitative Research |
Week - 7 |
Quantitative Research_Survey Design |
Week - 8 |
Quantitative Research_Observation and Experiments |
Week - 9 |
Measurement and Scales |
Week - 10 |
Sampling |
Week - 11 |
Getting Ready for Data Analysis |
Week - 12 |
Descriptive Statistical Analysis |
Week - 13 |
Testing Hypothesis_T_Z and Chi Square Tests |
Week - 14 |
Testing Hypothesis_Correlations and Regression Analysis |