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Week - 1 |
Explanation of the course objectives, mode of delivery, assignment and assessment method |
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Week - 2 |
Introduction to retailing |
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Week - 3 |
Definitions, concepts, scope, and importance of retailing |
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Week - 4 |
The current status and progress of retailing in Turkey and globally |
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Week - 5 |
Building and sustaining relationships in retailing |
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Week - 6 |
Strategic planning in retailing |
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Week - 7 |
Retail institutions by ownership |
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Week - 8 |
Retail institutions by ownership |
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Week - 9 |
Retail institutions by store-based strategy mix |
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Week - 10 |
Retail institutions by store-based strategy mix |
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Week - 11 |
Web, nonstore-based, and other forms of nontraditional retailing |
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Week - 12 |
Future of retailing |
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Week - 13 |
Case studies in retail businesses |
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Week - 14 |
Case studies in retail businesses |
Anadolu Info Package 
Turkish 
English