| Language of Instruction |
İngilizce |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. FEYZA AĞLARGÖZ |
| Mode of Delivery |
Mode of delivery is face to face. Managers who are experts in different functions of retailing attend as guest speakers. |
| Prerequisites |
General Business course is prerequisite |
| Courses Recomended |
Retailing Management course is recommended after succsessfully completion of this course |
| Recommended Reading List |
- Deloitte (2023). Global Powers of Retailing 2023. Revenue Growth and Continued Focus on Sustainability. - Ernst & Young (2023). The future of retail. How value propositions will evolve to enable relevance and success. - Retail Economics (2023). 40 Future Retail Trends to 2030. - Strategy& (2022). Turkish Retail Sector Overview. PwC. - Euromonitor (2022). New Concepts in Retail. - Euromonitor International (2022). Understanding the Path to Purchase 2022 Global Consumer Types. - Euromonitor International (2022). Top Ten Global Consumer Trends 2022. - Attest (2022). 2022 US Consumer Trends Report. - RetailX (2022). Sustainability 2022. Annual Global Report. - Euromonitor International (2020). Digital Consumer Survey: 2020 Key Insights report.- Deloitte Insights (2019). The Consumer is Changing but Perhaps not How You Think. - Morton, J. (2018). Experience Brand Index. |
| Assessment methods and criteria |
Students are assesed by a midterm, assignment and a final exam. |
| Work Placement |
No work placement |
| Catalog Content |
Introduction to retailing; Definitions, concepts, scope, and importance of retailing; The current status and progress of retailing in Turkey and globally; Building and sustaining relationships in retailing; Strategic planning in retailing; Retail institutions by ownership; Retail institutions by store-based strategy mix; Web, nonstore-based, and other forms of nontraditional retailing; Future of retailing; Case studies in retail businesses. |
Anadolu Info Package 
Turkish 
English