Akademik Dersler - İçerik

Weeks	Topics
Week - 1	A review of marketing principles and introduction to the marketing mix elements
Week - 2	Product and service strategy
Week - 3	Brand and several aspects of branding
Week - 4	New product development and product life cycle
Week - 5	Pricing products:Pricing considerations and approaches
Week - 6	Pricing products:Pricing strategies
Week - 7	Midterm week
Week - 8	Marketing Channels
Week - 9	Wholesaling and retailing
Week - 10	Wholesaling and retailing
Week - 11	Integrated marketing communication strategy
Week - 12	Advertising,sales promotion and public relations
Week - 13	Personal selling and sales management
Week - 14	Evaluation of the semestre