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Week - 1 |
Service concept and importance of service sector |
|
Week - 2 |
Differences of service and product |
|
Week - 3 |
Services and classification of services |
|
Week - 4 |
Marketing mix component in service marketing: Product |
|
Week - 5 |
Distribution in service marketing |
|
Week - 6 |
Pricing in services |
|
Week - 7 |
Promotion mix component in service marketing: Promotion and Advertisement |
|
Week - 8 |
Promotion mix component in service marketing: Public Relation and Personal Selling |
|
Week - 9 |
Direct Marketing in service marketing |
|
Week - 10 |
Service marketing and staff |
|
Week - 11 |
Service and Customers, physical evidences in service marketing |
|
Week - 12 |
Service marketing capacity and demand management |
|
Week - 13 |
Service quality and service comparison |
|
Week - 14 |
Relational marketing in service marketing |
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