Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Objective of Marketing Principles I course and basic sources about the course.
Week - 2	Product
Week - 3	Price
Week - 4	Distribution Channels
Week - 5	Promotion
Week - 6	Promotion
Week - 7	Micro environment factors about marketing decisions.
Week - 8	Marketing information system.
Week - 9	Marketing research and process of marketing research
Week - 10	Market concept and characteristics of consumer market, factors effecting consumer behavior.
Week - 11	Market concept and features of the consumer market, the factors affecting consumer market.
Week - 12	Factors effecting industrial customer/user purchasing behavior.
Week - 13	International marketing.
Week - 14	Market segmentation and positioning.