Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Defining the core concepts of marketing
Week - 2	Managing customer relationship
Week - 3	Strategic marketing planning
Week - 4	Product and brand strategies
Week - 5	New product development and product life cycle
Week - 6	Pricing products:Pricing strategies
Week - 7	Distribution channels
Week - 8	Wholesaling and retailing
Week - 9	Wholesaling and retailing
Week - 10	Wholesaling and retailing
Week - 11	Integrated marketing communication strategy
Week - 12	Advertising,sales promotion and public relations
Week - 13	Personal selling and sales management
Week - 14	International marketing