| Language of Instruction |
İngilizce |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. SEVGİ AYŞE ÖZTÜRK |
| Mode of Delivery |
The mode of delivery of this course is face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. However, Principle of Marketing course is suggested before Marketing management. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Luke C. Ng(2016)Marketing Myopia – An Update (How Theodore Levitt Changed Our World?A Look at the Impact on Corporate Management after Five Decades) , Journal of Marketing Management, Vol. 4, No. 2, p. 24-34Michael Pepe,(2012)Customer Lifetime Value: A Vital Marketing/Financial Concept For Businesses, Journal of Business & Economics Research, Vol.10., No.1 |
| Assessment methods and criteria |
Case Study Presentation: Group study, students peresent and discuss the case studiesMidterm exam: Essay typeTerm Project: Students prepare \"Marketing Plan\" for a product/service and submit a report. Before the submission of the marketing plan students make presentations in class. |
| Work Placement |
N/A |
| Catalog Content |
|
Anadolu Info Package 
Turkish 
English