Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Internationalization concepts and the Internationalization Process of Firms
Week - 2	Motives of firms for Internationalization
Week - 3	Globalization and born global
Week - 4	Global Competitive Strategies
Week - 5	Market Segmentation and target marketing: Evaluation markets
Week - 6	Factors influencing market and entry strategy selection
Week - 7	Analysis of International Marketing Environment: Social and Cultural Environment
Week - 8	Analysis of International Marketing Environment: Legal and Political Environment
Week - 9	Analysis of International Marketing Environment: Economic Environment
Week - 10	Product, Brand and Packaging Strategies for Global Markets
Week - 11	Global Pricing Strategies
Week - 12	Global Distribution and Retailing Strategies
Week - 13	Global Marketing Communications Strategies
Week - 14	Ethics and Corporate Social Responsibility in Global Marketing