Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The marketing concept
Week - 2	Structure and features of the airline industry
Week - 3	Airline ındustry-marketing environment
Week - 4	the properties of airline marketing
Week - 5	The airline market segments
Week - 6	Marketing strategies
Week - 7	Airline marketing product
Week - 8	Pricing and revenue management in the airline market
Week - 9	Distribution of airline marketing
Week - 10	Airline marketing promotion
Week - 11	Brand management in airlines
Week - 12	New developments in the airline industry.