Akademik Dersler - İçerik

Weeks	Topics
Week - 1	THE CONCEPT OF STRATEGY AND THE STRATEGY DETERMINATION PROCESS IN HOSPITALTY INDUSTRY
Week - 2	Enviromental analysis in hospitality establishment: Micro Environment Factors
Week - 3	Environmental Analysis in hospitality establishment: Macro Environmental Factors
Week - 4	CONCEPT OF COMPETITION AND COMPETITION ANALYSIS
Week - 5	GENERAL COMPETITIVE STRATEGIES: Low Cost Leadership strategy
Week - 6	General competitive strategies: Product Differentiation Strategies
Week - 7	General competitive strategies: Focus Strategy
Week - 8	SUSTAINABLE COMPETITIVE ADVANTAGE IN HOSPITALTY INDUSTRY
Week - 9	SUSTAINABLE COMPETITIVE ADVANTAGE IN HOSPITALITY INDUSTRY: Process Re-engineering
Week - 10	SUSTAINABLE COMPETITIVE ADVANTAGE IN HOSPITALITY INDUSTRY: Benchmarking
Week - 11	SUSTAINABLE COMPETITIVE ADVANTAGE IN HOSPITALITY INDUSTRY: Innovation management
Week - 12	Competitive Advantage and Skilled Labor
Week - 13	Structural Methods Used for Competitive Advantage
Week - 14	Structural Methods Used for Competitive Advantage