|
Week - 1 |
Management and Organization in Radio and Television: Broadcasting and management systems in radio and television |
|
Week - 2 |
Organization structure of Radio and Television, New organization approaches in radio and television broadcasting |
|
Week - 3 |
Production Planning in Radio and Television: Subject matter and features of production in radio and television |
|
Week - 4 |
Production planning in radio and television, production process in radio end television |
|
Week - 5 |
Broadcasting Planning in Television: Broadcasting schedule |
|
Week - 6 |
Strategies of broadcasting schedule |
|
Week - 7 |
Midterm Exam |
|
Week - 8 |
Television ratings in Turkey |
|
Week - 9 |
Basic concepts of rating data, uses of rating datas |
|
Week - 10 |
Television Marketing: Introduction, marketing concept |
|
Week - 11 |
Media organizations and marketing |
|
Week - 12 |
Strategies of television marketing |
|
Week - 13 |
Financial Management: Introduction, management of organization capital |
|
Week - 14 |
Final Exam |
Anadolu Info Package 
Turkish 
English