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Week - 1 |
Marketing and marketing mix |
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Week - 2 |
Marketing Communication |
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Week - 3 |
Advertising |
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Week - 4 |
Consumption Culture and Advertising |
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Week - 5 |
Midterm Practice-1 |
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Week - 6 |
Midterm Practice-2 |
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Week - 7 |
New Media in Advertising |
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Week - 8 |
New Media in Advertising 2 |
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Week - 9 |
Sales Promotion |
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Week - 10 |
Sales Promotion 2 |
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Week - 11 |
Personal Selling and Direct Marketing |
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Week - 12 |
Public Relations, Sponsorship and Corporate Advertising |
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Week - 13 |
Final Exam Practice 1 |
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Week - 14 |
Final Exam Practice 2 |
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