Akademik Dersler - İçerik

Weeks	Topics
Week - 1	the functions of logistic associations
Week - 2	basic concepts of corporate communication
Week - 3	the relationship between corporate communication and other disciplines
Week - 4	corporate identity and corporate brand
Week - 5	corporate reputation and corporate image
Week - 6	corporate culture
Week - 7	evaluating the corporate culture of logistic firms
Week - 8	strategic management in corporate communication
Week - 9	strategic management in logistic firms' corporate communication
Week - 10	public relations in corporate communication
Week - 11	Advertising in corporate communication
Week - 12	Social Responsibility in corporate communication
Week - 13	sponsorship in corporate communication
Week - 14	application: evaluating the logistic firms according to the basic concepts