| Catalog Content |
The Concept, Functions and characteristics of cooporation; Corporate Communication and Basic Concepts; Aim of Coorporate Communication; Management of Corporate Communication: Bussiness communication, Public relations, Organisational communication, Managemet communication; Corporate Identidy, Corporate brand, Corporate reputation, Corporate image; Corporate Culture: Strategic management in coroporate communication; Public Relations and Advertising in Corporate Communication; Social Responsibility in Corporate Communication, Sponsorship. |
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