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Week - 1 |
Introduction to Global Marketing Research |
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Week - 2 |
Theoretical Foundations of Global Marketing |
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Week - 3 |
Cultural Dimensions in Global Marketing |
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Week - 4 |
Global Branding and Positioning |
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Week - 5 |
International Market Entry Strategies |
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Week - 6 |
Consumer Behavior in Global Contexts |
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Week - 7 |
Digital Transformation in Global Marketing |
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Week - 8 |
Challenges in Global Marketing |
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Week - 9 |
Sustainability and Ethics in Global Marketing |
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Week - 10 |
Academic Literature Review Techniques |
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Week - 11 |
Emerging Trends in Global Marketing Research |
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Week - 12 |
Advanced Methodologies in Global Marketing |
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Week - 13 |
Research Proposal Development |
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Week - 14 |
Final Proposal Submission and Reflection |
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