| Recommended Reading List |
Kotler, P. (1972). A Generic Concept of Marketing. Journal of Marketing, 36(2), 46-54.Kotler, P., & Levy, S. J. (January 1969). Broadening the Concept of Marketing. Journal of Marketing, 33(1) 10-15.Kumar, V. (2015). Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For. Journal of Marketing, 79 (January 2015), 1-9.Webster Jr., & Frederick E. (2005). A Perspective on the Evolution of Marketing Management. Journal of Public Policy and Marketing,24(1) Spring 2005, 121-126.Levitt, T. (1983). The globalization of Markets. Harvard Business Review. May-June, 92- 102.Knight, G. A. and Cavusgil, S. T. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business Studies, 35, 124–14.Anwar Sadat Shimul, Isaac Cheah & Basheera Bibi Khan (2021): Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa. Journal of Global Marketing,35(1), 37-56.Griffith, D. A., Dean, T., & Hoppner, J. J. (2021). Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research. Journal of International Marketing, 29(3), 23-42. Bartsch, F., Riefler, P., & Diamantopoulos, A. (2016). A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization. Journal of International Marketing, 24(1), 82-110. Johanson, J., & Vahlne, J.-E. (1977). The Internationalization Process of the Firm – A Model of Knowledge Development and Increasing Foreign Market Commitments. Journal of International Business Studies, 8(1), 23-32.Malhotra, N. K., Agarwal, J., & Peterson, M. (1996). Methodological Issues in Cross-Cultural Marketing Research. International Marketing Review, 13(5), 7-43. |
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